I just found your book and I wish I had a few years ago, when I started my first blog, because I did everything wrong. Back then I had picked up some software for mechanical design that I was interested in learning and someone that worked for the developer company convinced me that it would be a good idea to blog about my experience as a new user. As the blog became popular in their community of users, I acquired my own domain to go with it (basically my name followed by dot com).
A couple of years later I decided this was not what I wanted to do anymore because the blog served as marketing for the developers of the software but wasn’t benefitting me at all. On the contrary, people began pigeonholing me as “just a blogger” with no real value. I was also not interested in pursuing that field at all, and so I stopped blogging, but the blog, and the domain, remain there ever since.
Since then I went back to school to pursue a career as a programmer, instead. I’m really enjoying what I’m doing right now, and I would like to start blogging again, this time to help develop my own career.
My question is, should I try to reuse my old domain, which is my own name, or just toss it and start from scratch? If it’s a good idea to reuse, how to go about that? Also, since I’m basically a career changer, how can I handle the obvious “hey, you used to blog about this and now you blog about this other thing”? Will having been a blogger about a completely different area ruin my chances of succeeding at this new blog?
Thanks for the advice!