Steve Jobs knew the secret of what we laughingly refer to as “requirements analysis.” He didn’t fall into the trap of giving people what they wanted; he gave them what they needed.
Steve once said Apple was all about using computers “to help them change the world, to help them create things that make a difference.”
That takes guts…
Above all, Steve was a fearless and determined innovator. He was publicly humiliated when he was fired from Apple, but that didn’t stop him. He launched failed products, but that didn’t stop him. People told him he was wrong, that he had to play by the rules, yadda yadda yadda.
He had the courage to ignore them.
And in the end I think that’s what counts the most – not raw talent or skill, but the will to do what you must.
Steve raised the bar. He showed us how it’s done.